Kate & Will By Mario Testino

When this photograph was first published on the net, a thread began with the question: "Why no nose rings?"

Taken by famed Kate Moss photo biographer Mario Testino, you have to give him credit for keeping it simple and give the Palace credit for not hiring Jurgen Teller.

The image was produced for the people, of course – an official portrait. Cropped on top and mid-chest, black and white, all smiles, white shirts (both open) the photograph portends equality (between William and Kate), simplicity, honesty and a bit of retro: The 1980s.  It's like they are greeting you at the door. Or at a party.  And there's a subtle sense that you or they are on drugs. They seem really happy to see you and reflect your joy at seeing them.