Monday, June 27, 2011
THE ILLUSIONISTS: BY ELENA ROSSINI
The Illusionists is a feature-length documentary about the commoditization of the body and the marketing of unattainable beauty around the world. (See the Kickstarter Page).
The film will explore the influence that corporations have on our perceptions of ourselves, showing how mass media, advertising and several industries manipulate people's insecurities about their bodies for profit.
The preoccupation with physical beauty is as old as time; what is different today is the central role that the pursuit of the perfect body has taken. It has become our new religion. Everyone is affected: boys, girls, women and men from Los Angeles to Tokyo, passing via Mumbai.
Almost 50 years ago, French philosopher Guy Debord wrote The Society of the Spectacle. In the book, he spoke about a consumer society obsessed with and drugged by spectacular images. It was eerily prophetic. The central importance that appearance has taken in our world is at the core of this film.
ELENA ROSSINI (writer, director & producer)